How Parmalee's Matt Thomas Found Success With "Just The Way"

Before Parmalee's hit song "Just the Way" began to gain traction on country radio, the band faced some challenges. Matt Thomas, the lead singer, openly acknowledges that they were struggling to find their footing. It was at this pivotal moment that their new manager, David Fanning, suggested a simple yet transformative change: Thomas should put down his guitar and focus on connecting with the audience. This advice proved to be a game changer for the band, marking the beginning of a new chapter in their career.

During an interview with Taste of Country, Thomas expressed his gratitude for Fanning's suggestion, stating, "Best move we ever made. Hindsight is 2020, but I wish I’d done it a long time ago, because it’s so much more fun to get out and connect.” This insight highlights the importance of flexibility and being open to change in the music industry.

As "Just the Way," featuring Blanco Brown, started to gain popularity in December 2019, the world was suddenly hit by the pandemic. This forced the band members to take a step back and reassess their personal lives and careers. For example, bassist Barry Knox embraced a nostalgic look by growing his hair long and welcomed a new child into his family. Meanwhile, drummer Scott Thomas found love and got married, and guitarist Josh McSwain took to the road with his wife in a camper. This time away from the spotlight turned out to be beneficial for the group, allowing them to rejuvenate and refine their sound.

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After a two-decade run, Parmalee used this break to re-evaluate their musical direction. Thomas noted that between their previous singles "Roots" and "Hotdamalama," the band underwent a significant rebranding. “We definitely did a re-brand. Just kind of went back and said, ‘Why do these songs work better than these songs and what does our audience want to hear from us?’” he shared.

With a renewed focus, the band began to approach every aspect of their music and image with a strategic mindset. They shifted from only reaching out to management during crises to actively collaborating on all creative fronts, including social media strategies, wardrobe choices, and musical compositions. "We’re working constantly every day, on every creative part—social media, songs, everything," Thomas added, emphasizing their commitment to growth.

In 2021, "Just the Way" emerged as the eighth most-played country song, and the following year, "Take My Name" reached the number one spot. Their new single, "Girl in Mine," continues this trend with a pop-friendly vibe that may surprise long-time fans who remember their rock roots. Each of these songs begins with a catchy hook, a deliberate choice reflecting Thomas's creative process alongside his co-writers.

More than just chart success, these tracks resonate with Thomas on a personal level. He is particular about the lyrics he chooses to perform, often shying away from overly sentimental themes. While artists like Thomas Rhett and Brett Young excel at conveying affectionate husband sentiments, Thomas prefers to maintain a more grounded approach. "I know I’m the last guy anybody thinks / Might ever be talking like this, yeah," he sings in the second verse of "Take My Name," playfully nodding to his reluctance to embrace the "lovey-dovey" narrative.

As the band looks ahead, they recognize the increasing importance of commercial success. A nomination for an American Music Award brought a sense of validation, especially after feeling overlooked by the CMA. Thomas reflects on the industry, noting that recognition often comes later than artists deserve. Nevertheless, he remains optimistic, knowing that their hard work and dedication to their craft will ultimately pay off.

Biography of Matt Thomas
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Biography of Matt Thomas

Matt Thomas is the lead singer of the country music group Parmalee. Known for their catchy melodies and heartfelt lyrics, Parmalee has made a significant impact on the country music scene.