Dirt Cheap Closes After 30 Years, Target's Role In Its Downfall

Dirt Cheap is going out of business after 30 years, and they say Target is to blame. The Mississippi-based retailer has been a staple in budget shopping across eight states, but now it faces the unfortunate reality of closing all its locations by the year's end. With 68 stores shutting down, closing sales are either already underway or set to begin in early 2024, marking the end of an era for many loyal customers.

Dirt Cheap has long been recognized as an "Extreme Value Retailer," specializing in selling excess inventory and returned goods from other stores. Additionally, it stands as the largest buyer of insurance claims in the United States, stepping in to purchase merchandise from retailers undergoing liquidation. However, the company's recent struggles have led to bankruptcy filings, sparking concern among shoppers and stakeholders alike.

The announcement of store closures has left many shoppers feeling nostalgic. For instance, one customer reminisced about their experience with Dirt Cheap, recalling a microwave that lasted over a decade, purchased for just $30. As the brand prepares to exit the market, its legacy of providing affordable goods will be sorely missed by those who relied on its services.