Eric Church's "Some Of It": A Prison-Themed Sequel To "Desperate Man"

Eric Church and his band take a daring turn in their latest music video for the single, "Some of It." This video serves as a compelling sequel to the previous hit "Desperate Man." In this new visual narrative, Church and his band find themselves behind bars, facing the consequences of their actions from the past video where they hijacked their album from the record label.

The "Desperate Man" video showcased a rebellious spirit, with Church and his band delivering their album directly to fans. In contrast, the "Some of It" video opens with a serious tone, as the superstar and his musicians are sentenced to prison. This shift in storytelling captures the audience's attention and invites them into a more profound narrative about redemption and familial love.

Directed by Reid Long, a long-time collaborator of Church, the video beautifully contrasts the harsh prison setting with intimate moments of family connection. Church's wife and daughter are depicted waiting at home, yearning for his presence. They communicate through letters and phone calls, highlighting the emotional toll of separation. Notably, Church's daughter ingeniously finds a way to connect her father with music while he is incarcerated, showcasing a touching bond that transcends physical barriers.

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