Brantley Gilbert's New Release: "Not Like Us" Set To Energize NASCAR Fans

Brantley Gilbert surprised fans with a new song release on Friday (April 12). "Not Like Us" will also be featured in NASCAR's marketing campaign. This latest offering from the country star is not just another track; it's a powerful anthem that resonates with the competitive spirit of NASCAR and its fans alike. The collaboration is poised to create a buzz not only in the music world but also in the realm of motorsports.

"Not like us / We’re on another level.. / Callin' yall's bluff / Show me what ya got / I’ll show you that you’re not like us / Wanna be, yeah, you know you wanna like us / But you’re never gonna be like us..." Gilbert sings in the chorus. These lyrics encapsulate a sense of confidence and rivalry, perfectly aligning with the high-octane atmosphere of NASCAR racing.

In a recent press release, Gilbert shared insights about the inspiration behind the song. “We wrote this out on the road, and it’s got that feel,” he said. “It’s funny how everybody wants to be — like the first verse says — a big dog, but when you get right down to it, wanting and being are two different things. When you look at NASCAR, what those drivers do, there isn’t anybody in the world like ’em.” This quote highlights not just the song's themes but also the deep connection between Gilbert's music and the world of racing.

Table of Contents

• Brantley Gilbert's Biography
• About the New Release: "Not Like Us"
• NASCAR's Marketing Campaign
• Promotional Video Release
• Current Single and Its Success

Brantley Gilbert's Biography

Brantley Gilbert is an American country music singer and songwriter known for his unique blend of country and rock influences. He gained widespread recognition with hits like "Country Must Be Country Wide" and "Bottoms Up." Over the years, Gilbert has released multiple albums and garnered numerous awards, solidifying his place in the country music scene.

About the New Release: "Not Like Us"

The song "Not Like Us" signifies a bold step in Brantley Gilbert's artistic journey. This track showcases his signature sound while also appealing to NASCAR's audience, making it a perfect fit for the racing community. Gilbert's knack for storytelling shines through as he weaves in themes of competition and individuality.

The collaboration with NASCAR is strategic, as it taps into the fervent emotions associated with racing. Fans can expect an energetic vibe that mirrors the adrenaline of NASCAR events. Gilbert's powerful vocals and dynamic lyrics are sure to resonate with listeners, creating a sense of unity among racing enthusiasts.

NASCAR's Marketing Campaign

This piece featuring Brantley Gilbert’s "Not Like Us" is part of a yearlong marketing campaign by NASCAR. Philip Metz, Managing Director of Entertainment Marketing for NASCAR, explains, “This marketing initiative tells the story of the NASCAR season through the lens of the drivers.” This approach not only highlights the sport's excitement but also connects it with popular culture through music.

The partnership between NASCAR and Gilbert exemplifies the merging of music and sports, a trend increasingly seen in today's entertainment landscape. By incorporating Gilbert's music into their marketing, NASCAR aims to reach a broader audience, appealing to both country music fans and racing devotees.

Promotional Video Release

The first promotional video clip using Gilbert's song is set to debut on April 13 at 7:30 PM ET during the Monster Energy Cup Series Toyota Owners 400. This strategic timing aligns with one of the most anticipated events in the NASCAR calendar, ensuring that the song receives maximum exposure.

Fans can look forward to a visually captivating video that showcases the thrill of racing alongside the powerful message behind "Not Like Us." This synergy between music and NASCAR is designed to elevate the viewer's experience, making the race not just about cars and drivers, but also about the music that fuels the emotions of the fans.

Current Single and Its Success

In addition to "Not Like Us," Brantley Gilbert's current single "What Happens in a Small Town," featuring Lindsay Ell, has been climbing the charts, reaching No. 25 on MediaBase and No. 23 on Billboard. This success further cements Gilbert's position as a leading figure in the country music genre, as he consistently delivers hits that resonate with his audience.

As Gilbert continues to release new music and collaborate with major brands like NASCAR, it will be exciting to see how his career evolves. His ability to connect with fans through powerful storytelling and memorable melodies positions him as a standout artist in the industry.