O.J. Simpson's Iconic 1993 White Ford Bronco: A Piece Of History On Auction

It's one of the world's most known automobiles: The iconic 1993 white Ford Bronco — made famous by the infamous O.J. Simpson — and it could be hitting the auction block very soon. Once up for grabs, O.J. Simpson's Ford Bronco could fetch as much as $1.5 million. Although the white Ford Bronco that could be hitting the auction block was technically owned by Simpson's friend and getaway driver that day in 1994, former NFL star Al Cowlings, it's remembered as Simpson's ride.

As the 30th anniversary of the chase approaches, there is renewed interest in this historical vehicle. Currently, the Bronco has less than 40,000 miles on the odometer, which adds to its allure. This vehicle holds not just a legacy of American automotive history but also a significant place in pop culture due to its association with a highly publicized criminal case.

Where Is O.J. Simpson's Ford Bronco?

The iconic Ford Bronco is currently on loan to the Alcatraz East Crime Museum in Tennessee, showcasing its storied past to visitors. Its owners are contemplating selling the vehicle, hoping to achieve at least $1.5 million in the process. They have received offers in the past, with bids reaching up to $750,000, but now, following the renewed interest in O.J. Simpson after his recent death, they believe the value could skyrocket.

It's fascinating to think about the journey this vehicle has taken. Originally driven for light errands and one notorious police chase, it represents a moment in time that many still remember vividly. The owners intend to leverage the 30th anniversary of the chase to maximize the sale price.

The Cultural Impact of the Ford Bronco

The Ford Bronco was a mainstay SUV in America from 1966 to 1996. It not only captured the attention of car enthusiasts but also became a symbol of American culture. After years of being out of the spotlight, the Bronco has made a remarkable comeback, even gaining popularity among country music artists.

Country singer Carly Pearce recently spent time with a newer Ford Bronco on her Country Music Made Me Do It Tour, highlighting the vehicle's renewed relevance. Similarly, Jake Owen is another proud owner of a retro-fitted Bronco, showcasing how these classic vehicles have retained their charm in modern times.

Will someone be willing to pay a staggering $1.5 million for the legendary white Ford Bronco? This vehicle not only represents a significant piece of automotive history but also carries the weight of a tragic narrative, as O.J. Simpson was in the backseat, holding a gun to his head during a dramatic police chase in 1994.

Evan Paul is the host of Taste of Country Nights, a syndicated radio show heard on more than 130 country radio stations nationwide, every night from 7PM to midnight. He plays the best new country music and interviews today's top stars, like Luke Combs, Morgan Wallen, Kenny Chesney, Miranda Lambert, Dan + Shay, Keith Urban, Carrie Underwood, Luke Bryan, Chris Stapleton, Lady A, + more!